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Factors affecting brand loyalty sports apparel purchase decision makers in the Premier League football clubs
Today, the brand's customer loyalty is key to business success, Many companies try to increase loyalty among customers to expand their brand. The aim of this study was to identify factors influencing the loyalty of purchase decision makers of the clubs and football players to sports apparel brand in the eleventh round of the Premier football League. Methodology of this research was surveying an...
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Today, the brand's customer loyalty is key to business success, many companies try to increase loyalty among customers to expand their brand. The aim of this study was to identify factors influencing the loyalty of purchase decision makers of the clubs and football players to sports apparel brand in the eleventh round of the Premier League. Methodology of this research was surveying and pop...
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ژورنال
عنوان ژورنال: Sen'i Gakkaishi
سال: 1990
ISSN: 0037-9875,1884-2259
DOI: 10.2115/fiber.46.3_p102